Ok, here i was just roaming the endless ethers and nethers of cyberspace and then I stumbled across this image of Martin Johnson. Its 4 years since this ad came out but I just saw it today and was very impressed that I had to shelve my other subjects that I wanted to blog.
In my opinion, this work is nothing short of pure brilliance. I reckon the process involved in coming up with such an ad was nothing short of creative artistry, hence the outcome.
In fact, the ad agency (180 Amsterdam) that came up with this ad actually took out the 2003 print Epica d’Or award. Oh, and the Epica d’Or awards is the equivalent of the Oscars in Europe in the world of Ad agencies, Film production companies and Photographers.
Anyways, these guys also did this for some other Rugby players as well, including Tana Umaga, Jona Lomu and Ritchie McCaw. Check em out below….
The full story is at the epic awards site. Go there to see the details of the production process.